Google driverless vehicles: another way to collect your personal data

Google driverless car
Image: Steve Jurvetson CC-BY

Why would a company focused on search – or rather, on advertising – be interested in making autonomous vehicles? Consumer watchdogs think they know the answer: to collect more personal data.

Rather than being an altruistic project to reduce road accidents and save lives, some watchdog groups believe autonomous Google vehicles may be sent out on the street to “report back on us”. The Google vehicles could record information about routes taken, locations and businesses visited, and even daily routines, helping build up an even more complex profile of our everyday lives – which of course, could then be used to better target advertising.

From the Information Superhighway to the highway…

Source: Wired article


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