Introducing Google eBooks
E-Books or Print Books?
This video examiners some of the changes in the book industry in the last few years and asks customers and readers what they think about e-books compared to printed books. This is important for the case study as Cobb Publishing want to understand more about their customers (perhaps using a data driven approach where data is collected from e-book readers) to inform their business decisions.
Why Publish with Kindle Direct Publishing + CreateSpace?
What is Kindle Direct Publishing?
What is Kindle Direct Publishing? goes into greater detail about the Kindle Direct Publishing (KDP) program, explaining how the process works from writing to publishing and marketing. The video also talks about KDP’s analytics data, which we know from the case study booklet (lines 70+) is an area that Cobb Publishing want to examine, albeit with a concern about reader privacy.
What is enhanced eBook?
The case study booklet says that more readers are looking for interactive material in their e-books (lines 15 and 42), and that Cobb Publishing is considering how to enter this market.’What is an Enhanced E-Book’ gives several examples of different books and different types of enhancements that can be included – including external links and videos. These enhancements are quite different to the ones shown in “The Question” (below), showing how enhancements can be important for many different genres or audiences.
eBook App Development for iPad, iPhone, and Android
This is another example of many different types of interactive and enhanced e-books, including examples in education. Combined with the video above and the video below, this should give ITGS students a good list of features that might be used by Cobb Publishing to enhance e-books.